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to those within the imaginary square (even those who eventually solved the puzzle). Because they hadnt, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. Copyright 2014 Drew Boyd. That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminatedand therefore, much more dangerousmetaphor that out-of-the-box thinking spurs creativity. In other words, the difference could easily be due to what statisticians call sampling error. The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you. In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century. Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.

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He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page. From, inside the Box: A Proven System of Creativity for Breakthrough Results. After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. Yet participants performance was not improved even when they were given specific instructions to. Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots. Although studying is considered a legitimate scientific nowadays, it is still a very young one. Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly? Or so their consultants would have them believe. The first group was given the same instructions as the participants in Guilfords experiment.